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If ever we needed to (re)learn how to have crucial conversations it’s now; when my “facts” are easily dismissed by

Review coming soon!

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service – and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features – but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris tortor ipsum, suscipit vitae lacus ac, sagittis pretium sem.